Design and photo art direction for Kenneth Cole’s Spring ‘20 E-Commerce campaign. Shot by Dana Scruggs.
When the pandemic begin in early 2020, Kenneth Cole had to pivot and re-direct the business to address the current situation. In doing so the Perfect Mask was created.
Creative direction for 6 individual videos that were used as a micro-campaign for social and paid media. Storyboard to launch. Worked with editing, sound and animation.
The Black fragrance line by Kenneth Cole launched a new flanker, Copper Black. A warm, woodsy scent inspired by the distillery process of creating potions and elixirs. Concept and creative direction for advertising campaign. Print and social. Video storyboarding and still life product imagery direction.
Print and digital campaign direction.
Creative direction for multi-category, packaging system for the Techni-Cole sub brand. A system of attributes that is infused into all Kenneth Cole product.