CREATIVE DIRECTION / ART DIRECTION
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E.L.F. BEAUTY - COLOR

E.L.F. BEAUTY

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Art Direction for E.L.F.’s 2017 rebrand image. The omni-channel campaign includes in-store, print, digital, social and video components.

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Conceptualized and Art Directed "Beauty Shield" launch creative. Shot on location in Palm Springs, CA.
The launch creative was used omni-channel including e-commerce, social, E.L.F. stores and retail. 

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Art Direction for model and product for re-launch of AQUA BEAUTY. 
The launch creative was used omni-channel including e-commerce, social, E.L.F. stores and retail. 

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Art Direction for E.L.F.’s 2017 equity content and brand re-promote for flawless foundation.
The omni-channel campaign includes in-store, print, digital, social and video components.

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