MOISES CHAVEZ

EXPANSCIENCE

Expanscience is a global company behind personal care brands rooted in organic skincare, wellness, family, and everyday living. To support the company’s move to a new New York City office, I developed A Field Guide to Your New Workday, a 32-page employee guide designed to make the transition feel welcoming, useful, and engaging. I led the creative concept, visual direction, and editorial design, organizing practical workplace information alongside curated neighborhood recommendations for dining, coffee, essentials, and nearby destinations. The experience extends beyond the guidebook into a coordinated suite of materials, including a travel-inspired postcard, custom bag tag, and gift card holder, creating a cohesive and thoughtful introduction to the company’s new home.

Hanky Panky x Prabal Gurung

KENNETH COLE PRODUCTIONS

Summer 20 - Campaign

Design and photo art direction for Kenneth Cole’s Spring ‘20 E-Commerce campaign. Shot by Dana Scruggs.

The Perfect Mask Campaign

When the pandemic begin in early 2020, Kenneth Cole had to pivot and re-direct the business to address the current situation. In doing so the Perfect Mask was created.

Creative direction for 6 individual videos that were used as a micro-campaign for social and paid media. Storyboard to launch. Worked with editing, sound and animation.

Copper Black Fragrance launch Campaign

The Black fragrance line by Kenneth Cole launched a new flanker, Copper Black. A warm, woodsy scent inspired by the distillery process of creating potions and elixirs. Concept and creative direction for advertising campaign. Print and social. Video storyboarding and still life product imagery direction.

Copper Black by Kenneth Cole

Print and digital campaign direction.

Techni-Cole Packaging System

Creative direction for multi-category, packaging system for the Techni-Cole sub brand. A system of attributes that is infused into all Kenneth Cole product.

E.L.F. X CHRISTIAN SIRIANO

Art Direction for collaboration with the fashion designer, Christian Siriano. A behind the scenes fashion/beauty story to support the designers Spring 18 Collection and makeup collab with the brand.

Design: Carly Sloane Photographer: Nicolas Kern

ELF Shoot Teaser

BEAUTY PHOTOGRAPHY DIRECTION

A curated collection of beauty imagery spanning campaign, editorial, product and social content. Creative direction focused on distinctive visual storytelling, elevated art direction and a cohesive expression of each brand’s identity.

Art Direction for Spring Trends look book. The omni-channel campaign includes in-store, print, digital, social and video components.

KORRES BEAUTY

Assignment: Directed creative for brand launch in the Brazil market: included creating the brand look, shooting model photography and look and feel for e-commerce site. Model Photography: J.R. Duran